неделя, 22 април 2012 г.



The Chupa Chups logo was designed in 1969 by artist Salvador Dalí. Its first marketing campaign was the logo with the slogan És rodó i dura molt, Chupa Chups , which translates from Catalan as It's round and long-lasting . Later, celebrities like Madonna were hired to advertise. In the 1980s, owing to falling birth rates, an anti-smoking slogan Smoke Chupa Chups was tried to attract further adult consumers. The company's current anti-smoking slogan is Stop smoking, start sucking , with their packages parodying cigarette pack designs.

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