The Chupa Chups logo was designed in 1969 by artist Salvador Dalí. Its
first marketing campaign was the logo with the slogan És rodó i dura
molt, Chupa Chups , which translates from Catalan as It's round and
long-lasting . Later, celebrities like Madonna were hired to advertise.
In the 1980s, owing to falling birth rates, an anti-smoking slogan
Smoke Chupa Chups was tried to attract further adult consumers. The
company's current anti-smoking slogan is Stop smoking, start sucking ,
with their packages parodying cigarette pack designs.
